📄️ How to measure Shopify Product Conversion Rate in GA4
For every Shopify e-commerce manager, understanding how many visitors see a product before one of them decides to purchase is crucial in order to optimize your product performance. Although there are multiple ways to look at conversion rate in Google Analytics 4 (GA4), product page conversion rate doesn’t work in a straightforward, out-of-the-box manner. Fortunately, with a little customization, you can create a product conversion report that provides actionable insights.
📄️ How to build a Sales Performance report in GA4
Littledata provides an automatic Google Analytics connection for Shopify.
📄️ Conversion rate in Google Analytics 4
This is a guide on how to find the conversion rate in GA4
📄️ Building a Lifetime Value report In GA4
The User Lifetime Value report in Google Analytics 4 lets you understand how valuable each group of users is to your business based on their lifetime performance
📄️ Shopify reporting in Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google Analytics, replacing Universal Analytics (UA) - which stopped collecting data in July 2023. With Littledata's server-side tracking, you can send complete sales and marketing data from Shopify to GA4. This article is an overview of the ecommerce reporting you get in GA4. We will keep updating it as more reports become available!
📄️ Custom dimensions for calculating customer lifetime value
Calculating customer lifetime value (LTV or CLV) is vital for ecommerce businesses, but it can be difficult without the right analytics setup. Learn how!
📄️ LTV from Google Analytics vs LTV provided by Littledata
See the difference in how Lifetime Value is calculated in Google Analytics without Littledata versus the accurate LTV you'll get with Littldata's help