📄️ Columns in GA4 Explorations
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📄️ Funnels in Google Analytics 4
When it comes to understanding user journeys, a funnel in Google Analytics 4 (GA4) is The Report to focus on. Whether you're analyzing purchase paths, repeat buyers, or SaaS trial conversions, funnels can provide actionable insights into how users move through your website.
📄️ Segments in Google Analytics
Segments in Google Analytics 4 (GA4) allow you to identify and analyze specific subsets of your data.
📄️ Understanding Website Searchers: A Data Analyst's Guide
Do you know how many of your website visitors actually use the site search function? And how do they behave after searching? Are they finding what they need or, more importantly, are they buying?
📄️ Unlocking the power of Scatter Plots in Google Analytics
Google Analytics 4 (GA4) offers a variety of tools to analyze your data, but some features, like the scatter plot (or how Google calls them "scatter chart") often go unnoticed. This powerful visualization tool has the potential to provide actionable insights, yet it remains underused, partly because its purpose isn’t always clear in everyday analytics work.
📄️ GA4 Calculated Metrics for understanding ecommerce performance
Calculated metrics in Google Analytics 4 are a very useful tool to fill reporting gaps. We thought you’d like to see which calculated metrics the biggest brands use in GA4 when analyzing their data.
📄️ GA4 Explorations - A Complete Guide For Ecommerce Growth
What are GA4 Explorations?