📄️ Are Landing Page reports in GA4 still relevant?
Landing page is a session dimension by nature and as such it occupies a less prominent position in the GA4’s event tracking concept. After switching to the event-based model, GA4 has sort of pushed away Landing pages reporting from the main stage. But does this mean landing page analysis is less important? Not at all, quite contrary!
📄️ How to track Shopify Sales Channels in GA4
Do you feel frustrated whenever you see revenue without any source in GA4?
📄️ Optimize Google Ads acquisition campaigns around 1st time buyers
According to Harvard Business Review - acquiring a new customer is at least 5 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources trying to lure a new client. Regardless of the advertising strategy a significant part of every marketing budget goes into convincing people who never bought before to actually buy.
📄️ How to analyze free trials in Google Analytics
Ever wondered if your free trials are actually convincing people to buy? You're not alone. For eCommerce managers, turning curious website visitors into paying customers is like solving a complex puzzle. The good news? Google Analytics 4 (GA4) has some powerful tools to help you crack this code!
📄️ Tracking all your sales channels
How to accurately track all of your Sales Channels
📄️ Building reports on Customer Lifetime Value by marketing channel
Our experts show you how to use Custom Dimensions and Google Sheets to prepare the reports on Customer Lifetime Value
📄️ Tagging your campaigns for Google Analytics
This is a guide to help with the number of Direct traffic in Google Analytics. This is the traffic of which Google does not know the source.
📄️ How to calculate ROAS in GA4
Google Analytics 4 (GA4) does not provide Return on Ad Spend (ROAS) as a built-in metric. For reasons unknown, GA4 product managers have not made it easy for advertisers to surface this crucial metric. However, there is a straightforward workaround that allows you to calculate ROAS in GA4 and display it in reports.