Tracking all your sales channels

In today's e-commerce landscape, businesses are increasingly leveraging multiple sales channels to reach and engage their target audience effectively. Shopify, with its robust support for a variety of sales avenues, from online subscription orders to social commerce, provides a fertile ground for growth. However, the expansion into these channels brings forth the challenge of tracking and attributing sales accurately—a challenge that Littledata, with its advanced analytics integration, addresses head-on.

Subscription Orders: Building Customer Loyalty

Subscription services have emerged as a powerful tool for customer retention and steady revenue generation. Shopify's platform allows for seamless management of subscription orders, offering businesses a way to build long-term relationships with their customers. Littledata steps in to track these recurring transactions, providing insights into customer loyalty and the recurring revenue's health.

Shopify POS: Bridging Online and Offline Sales

With Shopify POS, businesses can unify their online and offline sales efforts, offering a cohesive experience to their customers. Tracking these interactions, however, requires a nuanced approach to analytics. Littledata seamlessly integrates with Shopify POS, ensuring that sales data from physical stores is accurately captured and attributed, offering a complete view of customer behavior across channels.

Native Mobile and Shop App: Enhancing Mobile Engagement

As shopping increasingly shifts to mobile devices, Shopify's native mobile support and the dedicated Shop app provide businesses with platforms to engage customers on the go. Littledata ensures that sales and interactions on these mobile platforms are meticulously tracked, offering insights into mobile engagement and app performance, crucial for tailoring mobile marketing strategies.

Amazon Orders and Codisto: Expanding Marketplaces

Integrating Shopify with Amazon through Codisto allows businesses to tap into the vast customer base of the world's largest marketplace. Littledata's analytics capabilities extend to these platforms, tracking sales and customer interactions to provide a comprehensive view of performance across marketplaces. This integration is invaluable for businesses looking to understand their standing in broader e-commerce ecosystems.

Facebook Shop and TikTok Shop: Leveraging Social Commerce

The rise of social commerce on platforms like Facebook and TikTok offers a unique opportunity for businesses to engage with customers in a more interactive and personal way. Littledata's integration tracks sales and engagement on these platforms, enabling businesses to measure the effectiveness of social media marketing efforts and optimize their strategies for better engagement.

Unifying Analytics Across Channels

The key to effectively leveraging Shopify's multi-channel capabilities lies in understanding and optimizing performance across all these platforms. Littledata provides a unified analytics solution that integrates with each of these sales channels, offering detailed insights into customer behavior, sales performance, and marketing attribution. This comprehensive analytics approach allows businesses to:

• Track customer journeys across channels, identifying patterns and opportunities for engagement.
• Measure the ROI of marketing campaigns across different platforms, ensuring resources are allocated to the most effective channels.
• Understand the impact of various sales channels on overall business performance, enabling strategic decisions about channel focus and investment.

Here are some details regarding the lack of marketing attribution for the channels mentioned earlier:

1. Subscription Orders

Subscription orders, especially those managed through platforms like Shopify, can be difficult to attribute because the initial marketing touchpoint that led to the subscription might not be directly linked to subsequent renewal orders. This disconnect makes it hard to accurately attribute recurring revenue to the original marketing source.

2. Shopify POS

Shopify's Point of Sale (POS) system integrates offline and online sales, but tracking the marketing attribution for in-person transactions can be complex. The main issue is the separation between online marketing efforts and offline purchases, making it hard to connect the dots.

3. Native Mobile

Native mobile apps can silo user interactions away from other channels, complicating cross-platform attribution. Tracking across apps and web requires consistent user identification and integration of tracking tools across environments.

4. Shop App

The Shop app by Shopify encourages discovery and purchases but tracking how users arrive and convert within the app can be obscured due to app-based browsing and purchases.

5. Amazon Orders

Amazon keeps customer interactions within its ecosystem, making it difficult to track the effectiveness of external marketing efforts leading to Amazon sales.

6. Facebook Shop & 7. TikTok Shop

While these platforms offer insights within their ecosystems, attributing sales to specific marketing efforts outside their platforms (e.g., an email campaign leading to a Facebook Shop purchase) can be challenging.

8. Codisto and Sharing with Other Channels

Codisto and similar platforms enable synchronization of listings across marketplaces like eBay, Amazon, and Walmart. The challenge lies in attributing sales across these platforms to specific marketing efforts, especially when data is fragmented.

How to exclude certain channels (via settings)

You can exclude orders by order channel by going into the Littledata app -> Open the Shopify to Google Analytics 4 connection -> Data Customisation, after scrolling down, you will find the “Exclude orders by order channel” option: