Littledata's Google Ads connection provides accurate, server-side conversion tracking to your Google Ads account. Here are some frequently asked questions about our Google Ads connection.
When you complete the Google Ads connection, Littledata automatically creates a new conversion action in your Google Ads account called Purchase - Littledata. You should see conversions registered under this action moving forward. Our connection tracks 100% of your purchases with the help of server-to-server technology.
Enhanced Conversions is a feature that allows Littledata to send first-party customer data, securely and privately, directly to Google's servers to enable identification and attribution. This improves the accuracy of your Google Ads measurement by increasing observable data and improving the overall quality of conversion modeling.
New conversion actions can take up to 24 hours to populate. Please reach out to help@littledata.io if the Purchase - Littledata conversion does not populate after this timeframe.
If you've connected your Google Ads account via Litledata, it is recommended to disconnect the Google Ads account from your Google & Youtube channel in Shopify to avoid counting duplicate conversions to your Google Ads account.
While Google Ads does not offer a real-time reporting feature, you can always check if our client-side events for Google Ads (page_view, view_item_list, view_item) are being sent using tools such as Google Tag Assistant, which will show the events firing in real time on your store.
Our Google Ads integration does not currently work for headless stores. While this is something we're keeping in mind, we do not have Google Ads for headless stores on our roadmap just yet.
While client-side tracking can be blocked by ad blockers and privacy-focused browsers leading to incomplete data, the server-side tracking is sending data from Shopify’s server directly to Google Ads and is not susceptible to these issues since it doesn't rely on browser scripts.
Such an approach reduces data loss and more accurate conversion data that helps to reduce wasted spend on underperforming ads.
Yes. Server-side tracking allows for better control over the handling of sensitive information by providing more control over what data is shared and ensuring user consent is properly managed.