Littledata's Google Ads connection enhances your Google Ads tracking for better retargeting and audience building, ensuring consistent tracking across your tech stack. The Google Ads connection works hand-in-hand with our Google Analytics 4 connection, as they are a paid bundle.
There are only 2 types of Google Ads events, and both of them are sent client-side. These are: config and conversion. They are always sent using gtag.
Being client-side events they do respect consent mode, so in case your store has a cookie banner, users can opt out of the tracking of these events.
Config is the equivalent of "page_view" of our Google Analytics 4 connection, but it has a smaller payload. It behaves the same, and it's sent on every page that is viewed. We are sending this event with each conversionTag available (AW-123).
Conversion is the equivalent of "purchase" of our Google Analytics 4 connection and it's sent when a transaction is made. These events have a richer payload, that includes value and currency and we're sending them with the conversionTag + label (AW-123/label).
Google Ads do not offer a real-time view of events to check that your setup is working correctly, but thankfully there is a tool you can use to check this. Google Tag Assistant is a free tool developed by Google that checks what events are being sent from your store, to your Google destinations. By simply inputting your website URL in the field, you can check how your data is being sent.