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Littledata to Google Analytics installation guide

note

This guide is intended for the Littledata - Customer Tracking app. For the Google Analytics free app install guide, please refer to this article.

In this quick setup guide, we'll show you how to install Littledata - Customer Tracking, the most popular Shopify app for e-commerce tracking and marketing attribution in Google Analytics (GA).

Quick install guide

Step 1. Install Littledata - Customer Tracking app

install Littledata's Shopify app

Step 2. Choose the Google connection bundle

Choose between Flex and Tiered plans, explore our pricing documentation to determine the optimal plan for your business requirements.

Choose your plan and connections

Step 3. Start the Shopify to Google Analytics connection

Connect Shopify to Google Analytics

Step 4. Use best practices

We recommend using best practices for the most optimal setup. All data settings can be altered after the setup flow. See how to customize below.

Google Analytics checkout steps

Step 5. Connect your Google Analytics account

You can choose how to connect Littledata to your Google Analytics account. We recommend the automatic route for the simplest setup.

Automatically select the account, property, and data stream to report on or create a new property and data stream. You will need permission to edit the GA property.

Connect your Google Analytics 4 account

Step 6. Choose Automatic install

We recommend going the automatic route unless you have a headless storefront (see below).

Choose Automatic or Headless install

Step 7. Disable the duplicate tracking

If you connected Littledata to the same GA4 property as your old tracking (e.g. Google Sales Channel) then the latter has to be removed to avoid duplicate tracking.

Confirm that duplicate tracking has been disabled and click on Continue.

Disable the duplicate tracking

Here's how to find the native Shopify to Google Analytics connection. Go to Sales Channels > Google and Youtube > click Disconnect next to your GA4 property.

Disable Google sales channel

If you're not sure HOW your previous GA4 connection was setup, please read our step-by-step guide on how to fix duplicate tracking in GA4.

Step 8. Littledata adds the tracking script and webhooks

During the automatic installation process, Littledata adds a data layer, a tracking script and a set of webhooks to your Shopify store.

Install Littledata

Installation complete

When the installation is successful, you will be redirected to the connection settings page.

tip

Ready to get reporting? Try the GA4 video course our team has created

We invite you to complete our connection setup checklist. By doing so, you will gain a better understanding of our product's features and capabilities.

Google Analytics tracking

Customize your tracking

By choosing to manually customize your tracking, you will be able to select the events that you want to track and how the products appear in your Google Analytics.

Order identifier

Choose how the orders appear in your ecommerce purchases report in Google Analytics. We recommend selecting the Shopify Product ID, but you can opt for Product Variant or Product SKU.

order identifier

Product identifier

product identifier

Choose events

We recommend tracking all events, but you can customize the server-side events that we track to your Google Analytics 4 property. You can always update this in the Data Pipeline Settings.

select which evens to track

Setup for Shopify Hydrogen & headless stores

If you are using Shopify Hydrogen, or run a headless storefront, you will need to add the Advanced Tracking Script as part of the app setup.

See the Headless Shopify article for more details.