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Analyzing Octane AI quizes in Google Analytics

In this recipe we’ll explain how you can use Google Analytics to measure the impact of your Octane AI quizzes, and see how completion of the quiz varies by marketing channel, geography and end-user device.

This will also enable you to attribute revenue that was assisted by the Octane AI quiz, but not attributed in the Octane AI dashboard, perhaps because the quiz was completed more than 7 days before the purchase or the buyer did not complete the quiz.

You can see the whole customer journey from starting the quiz to purchasing using:

Step 1: Google Analytics events from Octane AI​

Octane AI quizzes have the following events in Google Analytics enabled by default:

  • Quiz views
  • Quiz starts
  • Quiz completions
  • Each results page

The Google Analytics events sent from Octane dynamically include the quiz name. The event name will always includes [Octane AI] to make it easy to tell which app triggered the event.

Event TriggerDynamic event name
Quiz views[Octane AI] Quiz quiz name Viewed
Quiz start[Octane AI] Quiz quiz name Started
Quiz completed[Octane AI] Quiz quiz name Completed
Views results page[Octane AI] - quiz name - Results Page results page name

The event names can be edited by going to Connect tab > Google Analytics in the quiz editor, but we recommend leaving the default naming.

Here’s the full guide to adding Octane's Google Analytics tracking.

Step 2: Add Littledata’s Google Analytics tracking​

Littledata improves upon the default tracking from the Google & YouTube app by ensuring that all the revenue can be attributed back to on-site visits - including interactions with the quiz.

The main benefits over the Google & YouTube app for tracking are:

  • Revenue in Google Analytics matches Shopify
  • Accurate attribution to source of visit
  • All checkout funnel steps tracked
  • Track product lists and clicks

Here’s the quick install guide for Littledata - it should take 10 minutes.

Step 3: Build an exploration in Google Analytics​

To see how Octane AI's custom events affect purchasing you'll need to use the Explore tab and start a blank exploration.

Here are three examples of explorations you could build in Google Analytics using Octane AI events combined with ecommerce data from Shopify (via Littledata).

Impact of quiz completion on ecommerce conversion rate​

Are visitors who complete your quiz more likely to purchase or not? And how does this vary by quiz name?

Quiz conversion rate by mobile or desktop device​

How is your quiz performance by device? Do you need to shorten the questions for a smaller screen?

Quiz starts by country​

How is your quiz messaging landing in each country?

Going further​

We hope you now find Google Analytics to be more useful.

Here are some other analyses that Littledata's app enables:

  • See how quizes drive subscription purchases
  • Understanding which marketing campaigns drive quiz completions
  • Linking online interactions of quizes with offline purchases (POS or draft orders)
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