How it works: Littledata's Free Google Analytics App
Littledata's Free Google Analytics App uses a combination of client-side (browser) and server-side tracking to ensure a 100% tracking accuracy of events from your Shopify store to your Google Analytics 4 account.
This app offers reduced functionality compared with our main Shopify app, but it still tracks all essential events to help your business grow.
What can you track
Client-side events
Client-side events tracked by Littledata, via a script loaded within your Shopify theme.
| Event Name | Description |
|---|---|
| page_view | User has viewed a page |
| view_item_list | User has viewed a product link as they scroll down the page |
| select_content | User has clicked a product within a product list |
| view_item | User has viewed a product |
| add_to_cart | User has added a product to the cart |
| remove_from_cart | User has removed an item from the cart |
Server-side events
Server-side events are tracked by Littledata server's from Shopify and passed onto any destination in cloud mode.
| Event | Description |
|---|---|
| begin_checkout | User has started the checkout |
| add_shipping_info | User has completed checkout step 1 |
| add_payment_info | User has completed checkout step 2 |
| purchase | Customer has completed a web order (excluding Point of Sale orders). The transaction ID is by default the Shopify order name |
| refund | Web order has been refunded |