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How it works: Littledata's Free Google Analytics App

Littledata's Free Google Analytics App uses a combination of client-side (browser) and server-side tracking to ensure a 100% tracking accuracy of events from your Shopify store to your Google Analytics 4 account.

This app offers reduced functionality compared with our main Shopify app, but it still tracks all essential events to help your business grow.

What can you track

Client-side events

Client-side events tracked by Littledata, via a script loaded within your Shopify theme.

Event NameDescription
page_viewUser has viewed a page
view_item_listUser has viewed a product link as they scroll down the page
select_contentUser has clicked a product within a product list
view_itemUser has viewed a product
add_to_cartUser has added a product to the cart
remove_from_cartUser has removed an item from the cart

Server-side events

Server-side events are tracked by Littledata server's from Shopify and passed onto any destination in cloud mode.

EventDescription
begin_checkoutUser has started the checkout
add_shipping_infoUser has completed checkout step 1
add_payment_infoUser has completed checkout step 2
purchaseCustomer has completed a web order (excluding Point of Sale orders). The transaction ID is by default the Shopify order name
refundWeb order has been refunded