Google provides two ways to get conversion events into Google Ads:
Littledata recommends the 2nd approach, to improve data consistency and for compatibility with our server-side Google Analytics events. This will also:
Although the conversion event count may be different between Google Ads and Analytics, we believe it is less confusing to have a single source of truth for sales volumes and value.
You can use Google Analytics conversions alongside other Google Ads conversion tagging already set up, provied you set the others as secondary conversions.
In a few situations where you may need to add Google Ads conversion tags for your store:
In this case, we have a way to add the Google Ads tags in Littledata's settings, or if you are using Segment you could add their client-side Google Ads destination.
Littledata recommends linking Google Analytics conversions as an easier way to see accurate data in Google Ads.
This guide is to add a Google Ads account ID to Littledata's tracking script on your storefront.
This removes the need to set up Google Ads tracking via Google Tag Manager, but will only work for Littledata's client-side events (not Add to Cart or Checkouts).
Step 1. Open the Shopify to Google Ads Connection, which is already included in your Shopify to Google Analytics 4 plan.
Step 2. Start the Google Ads Setup. You cand always find it at the top of the Connections menu of our app, or on the left sidebar, marked with a yellow "!".
Step 3. The setup is very simple and straightforward. You only have to input your Conversion ID and Label. You can input multiple sets of these. After that, just click next and wait for the tracker to be applied.
If you need help with finding the Conversion ID and label, you can check this article.
If you were using Google Ads before the separate connection was made, you can find your existing Tags in the Google Ads connection, on the left Sidebar. You can always edit this information if you need to.
You can add either just the conversion ID (e.g. AW-111111
) or a conversion ID and label, separated by a slash (e.g. AW-11111/z13cLuSc199
).
The next time a customer goes through the checkout this conversion will be tracked in Google Ads.
Before starting the connection process, please make sure that:
Then,
Once your Google Analytics 4 account is linked you can automatically sync audiences with Google Ads.
In the "Property" column, click on "Audiences" and then on "New audience".
You have three options for creating an audience:
You can use any of the ecommerce events that Littledata's app sends, or custom dimensions like Customer Lifetime Value (LTV) to build these audiences.
Some examples of remarketing audiences you could build:
If you want to remove the Ads linking go to Admin > Product Links > Google Ads Links. Click on your Account, then on the three dots in the top right, and you will see "Delete".