Google provides two ways to get conversion events into Google Ads:
Littledata recommends the 2nd approach, to improve data consistency and for compatibility with our server-side Google Analytics events. This will also:
Although the conversion event count may be different between Google Ads and Analytics, we believe it is less confusing to have a single source of truth for sales volumes and value.
You can use Google Analytics conversions alongside other Google Ads conversion tagging already set up, provied you set the others as secondary conversions.
In a few situations where you may need to add Google Ads conversion tags for your store:
Littledata recommends linking Google Analytics conversions as an easier way to see accurate data in Google Ads.
This guide is to add a Google Ads account ID to Littledata's tracking script on your storefront.
This removes the need to set up Google Ads tracking via Google Tag Manager, but will only work for Littledata's client-side events (not Add to Cart or Checkouts).
Step 1. Open the Shopify to Google Analytics 4 connection > General
Step 2. Enter one or more Google Ads Conversion IDs (and optionally labels) and click SAVE.
You can add either just the conversion ID (e.g.
AW-111111) or a conversion ID and label, separated by a slash (e.g.
The next time a customer goes through the checkout this conversion will be tracked in Google Ads.
Before starting the connection process, please make sure that:
Once your Google Analytics 4 account is linked you can automatically sync audiences with Google Ads.
In the "Property" column, click on "Audiences" and then on "New audience".
You have three options for creating an audience:
You can use any of the ecommerce events that Littledata's app sends, or custom dimensions like Customer Lifetime Value (LTV) to build these audiences.
Some examples of remarketing audiences you could build:
If you want to remove the Ads linking go to Admin > Product Links > Google Ads Links. Click on your Account, then on the three dots in the top right, and you will see "Delete".