In this quick setup guide, we'll show you how to install Littledata Analytics, the most popular Shopify app for e-commerce tracking and marketing attribution in Google Analytics (GA).
Watch this video for a quick walkthrough of our installation process.
Fill in information about your store and tell us what you're looking to get out of Littledata.
After selecting your connection, click on ''Pay Now''. This will redirect you to Shopify to approve the recurring charge that will be applied after the end of your 30-day free trial.
We recommend using best practices for the most optimal setup, with all events being tracked excluding POS orders, which can be modified later.
By choosing to manually customize your tracking, you will be able to select the events that you want to track and how the products appear in your Google Analytics.
In this step, you can choose how to connect Littledata to your Google Analytics account. We recommend the automatic route for the most optimal setup.
Automatically select the account, property, and data stream to report on or create a new property and data stream. You will need permission to edit the GA property.
We recommend going the automatic route unless you have a headless storefront (see below).
If you connected Littledata to the same GA4 property as your old tracking (e.g. Google Sales Channel) then the latter has to be removed to avoid duplicate tracking. Confirm that duplicate tracking has been disabled and click on Continue.
The below walkthrough shows where you can find the native Shopify to GA4 connection. Go to Sales Channels > Google and Youtube > click Disconnect next to your GA4 property.
During the automatic installation process, Littledata adds a data layer and tracking script and a set of webhooks to your Shopify store.
When the installation is successful, you will be redirected to the connection settings page.
Ready to get reporting? Try the GA4 video course our team has created
We recommend going through the courses that our team has created. This way you will be able to find out more about our product and how to set up exploration reports in Google Analytics 4.
For more information on our headless implementation please check out the Getting Started: Headless Shopify to Google Analytics connection article.
This route is suitable for headless stores with a custom frontend. Select this method and click on Continue.
For a comprehensive guide on our headless implementation please visit our Headless Shopify Demo page.
If you are using a different implementation to track checkout steps and purchases, we recommend disabling it before continuing with the instalation.
During this step, Littledata adds a set of webhooks to your Shopify store that ensure our servers pick up the checkout and order events.
When the installation is successful you will see a confirmation page.