Littledata's Recharge connection is an advanced Google Analytics integration for tracking subscription ecommerce behavior. Here are Frequently Asked Questions to help you understand and get started using the integration.
Yes, the tracking will work equally with Shopify's checkout, and you can compare checkout funnels before and after the switch.
Check out the complete list of what you can track to see the full scope of reporting.
As the name states, that's just a basic integration. That means your data collection will be limited and have incomplete marketing attribution for subscription sales, plus there is no tracking for GA4 or Facebook CAPI.
Littledata's Recharge connection is an advanced Google Analytics integration for Recharge stores. We've worked closely with the Recharge team to make Littledata the most powerful and flexible analytics integration for Recharge — and we continue to update the connection based on the latest product updates from both Shopify and Recharge.
Since the release of Recharge v3.2, the UTM parameters as captured by Shopify on the store landing page are passed to the checkout then stored on the subscription or customer record. They are available in the
This is helpful, but it misses a few key parts of what Littledata does:
Recharge's Pro Analytics offers easy ways to visualize your Recharge data in the app, while Littledata fixes sales and marketing tracking and sends that data to Segment or Google Analytics.
The chart below breaks down the differences between what Recharge Enhanced Analytics offers and what Littledata's Plus offerings for Google Analytics and Segment offer.
|What you can do||Recharge Enhanced Analytics||Littledata + Google Analytics||Littledata + Segment|
|Look at trends in subscription signups and cancellations||✔||✔||✔|
|Analyze churn rate by cohort or product||✔||✔ *||✔ *|
|Visualize cohort retention||✔|
|Analyze multichannel marketing contributions to subscription sales||✔||✔||✔|
|Attribute recurring orders back to marketing campaigns||✔||✔||✔|
|Analyze Customer Lifetime Value including non-Recharge spend||✔||✔|
|Track charge failures by any customer attribute||✔||✔|
|Track subscription cancellations or upgrades by any customer attribute||✔||✔|
|Track customer updates by any customer attribute||✔||✔|
|Track usage of the customer portal on your site by any customer attribute||✔||✔|
|See how any Recharge customer event connects to the pre-checkout behavior of the user||✔||✔|
|Look at cancellation rate by marketing channel||✔||✔||✔|
|Trigger transactional emails based on changes to subscriptions **||✔|
|Retarget segments of your Recharge audience in common marketing destinations||✔|
* Requires additional analysis in a spreadsheet
** In Segment destinations such as Iterable