How it works: Littledata Custom web pixel

What is a custom pixel?

A custom pixel is an additional piece of code that bonds our app to your online store and make tracking events even more reliable. These pixels are made in a sandbox environment, therefore they have improved security and access to the events that are being sent.

Our mission is to make tracking events as accurate as possible, thus having an additional customer pixel, besides the one that we already implement with the app install, is a reliable source of catching otherwise lost events.

So, in short, this piece of code acts like an additional listener to events, that will be redirected to your data warehouses.

note:

This feature is available only for Plus customers.

How to set it up:

1. The setup process is straightforward. First you will need to log in to your Littledata app. There you will see a notification that tells you to update the pixel. Click on "update now".

2. From your Shopify Admin, go to settings and then to customer events.

3. Click on the Add custom pixel button and name it "Littledata - Advanced tracking". After that, click add pixel.

4. Configure your customer privacy settings. Make sure that your Consent Management Platform integrates with Shopify's Customer Privacy API. If it doesn't or you are not using it, set this setting to Not required.

5. On the setup page within our app, you will find a unique generated code. Copy this code and then paste it on the Customer Events page, like in the second picture below. Click Save at the top of the page and then click Connect.

If you did everything right, you should be redirected to a screen similar to this

If you see a banner that says "Missing Custom Web Pixel", it means that the name of the custom pixel does not match. Please make sure the name is "Littledata - Advanced tracking".