Google Tag Manager FAQ

Updated on 2021-12-23

Many ecommerce sites use Google Tag Manager (GTM) for custom tracking and dynamic remarketing. GTM lets you manage all your website tags without editing code, though it isn't as simple as it sounds.

Littledata works with online merchants using GTM to implement custom tracking and reporting. Here are some of the common questions we receive about GTM.

Does Littledata work with GTM?

Yes, many of our customers, whether they are sending data to Google Analytics or Segment, use GTM alongside Littledata to trigger custom events or send data to non-core marketing platforms.

Can I reuse events sent by Littledata with other tags in GTM?

Yes. For every client-side event Littledata triggers, we also push an event to the GTM data layer.

Unfortunately, you can't access server-side events (e.g. checkout steps) in client-side GTM.

Will Littledata's app conflict with my GTM setup? 

In short: don't worry. Our code won't conflict with your GTM tracking, and it actually makes it easier to maintain useful GTM containers with a GTM data layer.

Selecting the Google Analytics destination in script adds the gtag library and triggers pageviews and standard ecommerce events. Any custom GA events you trigger on top of this, using GTM, will be sent to that same GA property.

That said, for many merchants, Littledata's Google Analytics app for Shopify actually replaces the need for GTM tracking.

Should I use GTM? What are the benefits?

There are many benefits to using GTM, especially when it comes to sending data to other marketing platforms. Here are some top benefits:

  • It’s a free tool that allows marketers to add and update website tags
  • Allows you to add snippets of code to your website without deploying theme changes
  • Easy to use interface
  • GTM can send data only to other marketing platforms - Bing, Pinterest, Instagram, Twitter, and many others
  • GTM allows you to test and preview each implementation and update that you make

Can you help with GTM setup for my ecommerce site?

With Littledata's Plus plans we can provide advice on where your tagging plan overlaps with Littledata's out-the-box tracking, and where you might need to track extra events via GTM will ease the creation of custom reports in Google Analytics.