Littledata recommends linking Google Analytics as an easier way to see accurate conversion data in Google Ads.
This guide is to add a Google Ads account ID to Littledata's tracking script on your storefront.
This removes the need to set up page tracking Google Tag Manager, but will only work for client-side events (not Add to Cart or Checkouts).
Step 1. Go to Shopify Admin > Online Store > Themes.
Step 2. Hit Actions > Edit Code:
Step 3. Look for Littledatalayer.liquid under the Snippets folder and modify the file as follows.
Change the LittledataLayer object to include the following extra line of code
googleAdsConversionIds: ["AW-12345"];
where AW-12345 should be replaced with your Google Ads account ID, or comma-separated list of Ad accounts.
Once you are done, click 'Save'.
Our Shopify tracker will now load the gtag tracking on all your pages - no need to do more.
Complete LittledataLayer object for your reference
LittledataLayer = {
transactionWatcherURL: "https://transactions-staging.littledata.io",
referralExclusion:
/(paypal|visa|MasterCard|clicksafe|arcot\.com|geschuetzteinkaufen|checkout\.shopify\.com|checkout\.rechargeapps\.com|portal\.afterpay\.com|payfort)/,
googleSignals: true,
anonymizeIp: true,
productClicks: true,
persistentUserId: true,
googleAdsConversionIds: ["AW-12345"],
hideBranding: false,
ecommerce: {
currencyCode: "{{shop.currency}}",
impressions: [],
},
};