How to add Google Ads conversion tracking tags

Updated on 2021-12-24

tip:

Littledata recommends linking Google Analytics as an easier way to see accurate conversion data in Google Ads.

This guide is to add a Google Ads account ID to Littledata's tracking script on your storefront.

note:

This removes the need to set up page tracking Google Tag Manager, but will only work for client-side events (not Add to Cart or Checkouts).

Step 1. Go to Shopify Admin > Online Store > Themes.

Step 2. Hit Actions > Edit Code:

Step 3. Look for Littledatalayer.liquid under the Snippets folder and modify the file as follows.

Change the LittledataLayer object to include the following extra line of code

googleAdsConversionIds: ["AW-12345"];

where AW-12345 should be replaced with your Google Ads account ID, or comma-separated list of Ad accounts.

Once you are done, click 'Save'.

Our Shopify tracker will now load the gtag tracking on all your pages - no need to do more.

Complete LittledataLayer object for your reference

LittledataLayer = {
  transactionWatcherURL: "https://transactions-staging.littledata.io",
  referralExclusion:
    /(paypal|visa|MasterCard|clicksafe|arcot\.com|geschuetzteinkaufen|checkout\.shopify\.com|checkout\.rechargeapps\.com|portal\.afterpay\.com|payfort)/,
  googleSignals: true,
  anonymizeIp: true,
  productClicks: true,
  persistentUserId: true,
  googleAdsConversionIds: ["AW-12345"],
  hideBranding: false,
  ecommerce: {
    currencyCode: "{{shop.currency}}",
    impressions: [],
  },
};