Littledata's Segment app for Shopify stores makes it easy to track events on your site and send this data to Segment. But how do you connect that data to Google Analytics as a Segment destination?
Currently there is a limitation in adding a device-mode Google Analytics destination from Littledata's Shopify source. We are working with Segment to resolve this
In order to make Google Analytics receive device-mode and cloud-mode data you have two choices:
(a) Use Littledata's Shopify > GA connection to send events directly to GA
(b) Set up Littledata using a normal AnalyticsJS source and then enable device-mode connection for the GA destination (see step 7 below). Warning: if you previously had the Shopify by Littledata source connected to a data warehouse, this will create a new set of tables for the new source in your data warehouse.
In case (b) you then need to follow these steps:
If you use Shopify's native Google Analytics tracking in parallel with Segment, make sure the UA ID set in your Segment Google Analytics Destination is not the same as the one you have in your Shopify Store Preferences. Having the same property UA ID in both Shopify and Segment will have as a result double-tracking.
You should now start seeing data being sent from Segment to your Google Analytics, but we recommend changing a few more Other Settings to better data capture: enabling Enhanced Ecommerce, enabling Send User-ID to GA and Send Segment "Product List" Events to GA as "Event" Hits