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FAQ: Shopify to Segment connection

Littledata's Segment connection fixes tracking automatically and sends data from Shopify to Segment. Here are Frequently Asked Questions about the integration.

Is your Segment connection listed in the Shopify app store?

Yes. Segment by Littledata is available in the Shopify app store. Install the app directly from the app store, and reach out to help@littledata.io for any Shopify-related queries.

What does Littledata's Shopify to Segment connection do?

The Segment connection lets you use your Shopify store as a Segment source. It automatically tracks every ecommerce touch point on your Shopify store, including:

  • Browsing behaviour
  • Checkout steps
  • Sales, refunds & upsells
  • Customer lifetime value

Our app sends both track and identify calls to Segment with all the required product and customer fields to make analysis, retargeting and personalisation possible. See exactly what we track.

How do I install the app?

You can follow this quick setup guide. The setup can be completed in 10 minutes without any code changes. You'll need a Segment account and a Shopify store to complete the process.

Is there a free trial?

Yes, absolutely! Littledata's Segment connection includes a free 30-day trial on all plans. The trial is fully functional, so you have access to all features and benefits during the trial period.

Do I also need the Shopify to Google Analytics app?

We recommend you send the data from Segment on to their Google Analytics destination, but if you want continuity of tracking or other customisation you can also use Littledata's Google Analytics connection alongside the Segment connection with no technical limitations.

You may need our dedicated Google Analytics connection in the following cases:

  • when you find marketing attribution in GA4 is not working as expected
  • when you need more user properties in GA4
  • when you need to use the GTM data layer to configure events not supported in Segment via Google Tag Manager
Do you offer custom setup and priority support?

Yes, Littledata's Plus plans are a popular option for Shopify Plus merchants and other stores intent on major growth. These plans give you access to guided custom implementations and priority support.

Can I import historic customer data?

With an annual Littledata Plus plan you can import all Shopify orders and refunds from before you started using Segment, to sync with destinations that support timestamped events (e.g. a data warehouse). This enables you to build a complete customer history in your chosen destination.

How does the app deal with customer-level data?

By default Littledata doesn’t store personally-identifiable (PII) customer data; only aggregate data like city or operating system - read our privacy policy. We do push PII data like email and address from Shopify to Segment (see section on Identify calls), but you can use Segment's Protocols feature to filter it out to comply with your data protection policies.

What Segment destinations are supported?

In theory all device and cloud mode destinations can receive data from the Shopify source, but we've made special adaptations for:

Is there more technical documentation?

Yes:

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