Overview: Shopify to Google Analytics connection

Updated on 2021-12-23

send shopify data to google analytics

Shopify is one of the best ecommerce platforms, but Shopify's native analytics have several known issues, and the platform's standard integration with Google Analytics is unreliable - and doesn't support Google Analytics 4 (GA4). Littledata supports both Universal Analytics and Google Analytics 4 (GA4) -- you can send to either or both data destinations.

Littledata's Shopify connection uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.

You can install the Shopify to Google Analytics connection from Littledata's website or the Shopify app store. These are different points of entry to the same app experience.

This help article includes an overview of app benefits and a table outlining the differences in tracking.

Connection benefits

Connection details

What you can track with the Littledata Shopify app for Google Analytics. This chart outlines what you can track with Littledata versus Shopify's default GA integration.

EssentialsShopify (UA only)Littledata
Exact order volumes and revenue in GA
Accurate sales attribution to source of visit✔      
Support for multi-currency and country stores(✔)✔      
Send data to UA and GA4
Ecommerce BehaviorShopify (UA only)Littledata
Viewing products in a list
Product list view tracking as you scroll
Clicking on a product in the list✔      
Product detail view
Product detail sent when a new variant is selected
Product image clicks
Add to cart
Remove from cart
Product social shares
Checkout steps
Orders sent server-side for 100% accuracy
3rd party checkout attribution
Customer infoShopifyLittledata
Shopify Customer ID
Last transaction date
Payment Gateway✔      
Purchase count
Lifetime Revenue
Recharge or Bold SubscriptionsShopifyLittledata
User attribution
Linking sales to marketing campaigns
Subscription type differentiation✔      
Automatic domain linking
Possibility to calculate Customer Lifetime Value
Possibility to calculate Subscriber Churn Rate
Possibility to calculate Subscriber Purchase Count
Segment sales by payment gateway

Learn more

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