Overview: Shopify to Google Analytics connection

Updated on 2023-08-17

send shopify data to google analytics

Shopify is one of the best ecommerce platforms, but Shopify Analytics is very limited when building advanced reports, and the platform's standard integration with Google Analytics - via the Google & YouTube Channel app - is unreliable.

Littledata's Shopify connection for Google Analytics 4 (GA4) uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.

You can install the Shopify to Google Analytics connection from Littledata's website or the Shopify app store. These are different points of entry to the same app experience.

This help article includes an overview of app benefits and a table outlining the differences in tracking.

Connection benefits

Connection details

What you can track with the Littledata Shopify app for Google Analytics. This chart outlines what you can track with Littledata versus Shopify's GA4 integration included with the Google Channel app.

EssentialsGoogle ChannelLittledata
Basic ecommerce events
Exact order volumes and revenue in GA
Accurate sales attribution to source of visit✔      
All checkout funnel steps tracked
Subscription & upsell tracking
GA4 support
Ecommerce BehaviorGoogle ChannelLittledata
Product list view
Product list views tracked as you scroll
Clicking on a product in the list✔      
Product detail view
Product detail view when a new variant is selected
Product image clicks
Add to cart
Remove from cart
Social shares of products
Begin checkout
Add shipping info
Add payment info
Orders / Purchases
Orders sent server-side for 100% accuracy
Post-purchase upsells
User propertiesGoogle ChannelLittledata
Shopify Customer ID
Last transaction date
Payment Gateway✔      
Purchase count
Lifetime Revenue
Subscription sales (eg Recharge)Google ChannelLittledata
User attribution
Linking subscription revenue to marketing campaigns
Subscription type differentiation✔      
Works with third-party checkouts
Can calculate Customer Lifetime Value
Can calculate Subscriber Churn Rate
Can calculate Subscriber Purchase Count
Segment sales by payment gateway

Learn more

Ready to get accurate data automatically?