Shopify is one of the best ecommerce platforms, but Shopify Analytics is very limited when building advanced reports, and the platform's standard integration with Google Analytics - via the Google & YouTube Channel app - is unreliable.
Littledata's Shopify connection for Google Analytics 4 (GA4) uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.
This help article includes an overview of app benefits and a table outlining the differences in tracking.
What you can track with the Littledata Shopify app for Google Analytics. This chart outlines what you can track with Littledata versus Shopify's GA4 integration included with the Google Channel app.
|Basic ecommerce events||✔||✔|
|Exact order volumes and revenue in GA||✔|
|Accurate sales attribution to source of visit||✔|
|All checkout funnel steps tracked||✔|
|Subscription & upsell tracking||✔|
|Ecommerce Behavior||Google Channel||Littledata|
|Product list view||✔|
|Product list views tracked as you scroll||✔|
|Clicking on a product in the list||✔|
|Product detail view||✔||✔|
|Product detail view when a new variant is selected||✔|
|Product image clicks||✔|
|Add to cart||✔||✔|
|Remove from cart||✔|
|Social shares of products||✔|
|Add shipping info||✔|
|Add payment info||✔|
|Orders / Purchases||✔||✔|
|Orders sent server-side for 100% accuracy||✔|
|User properties||Google Channel||Littledata|
|Shopify Customer ID||✔|
|Last transaction date||✔|
|Subscription sales (eg Recharge)||Google Channel||Littledata|
|Linking subscription revenue to marketing campaigns||✔|
|Subscription type differentiation||✔|
|Works with third-party checkouts||✔|
|Can calculate Customer Lifetime Value||✔|
|Can calculate Subscriber Churn Rate||✔|
|Can calculate Subscriber Purchase Count||✔|
|Segment sales by payment gateway||✔|
Ready to get accurate data automatically?