Overview: Shopify to Google Analytics connection

Updated on 2024-06-11

send shopify data to google analytics

Shopify is one of the best ecommerce platforms, but Shopify Analytics is very limited when building advanced reports, and the platform's standard integration with Google Analytics - via the Google & YouTube Channel app - is unreliable and incomplete.

Littledata's Shopify connection for Google Analytics 4 (GA4) uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.

You can install the Shopify to Google Analytics connection from Littledata's website or the Shopify app store. These are different points of entry to the same app experience.

Connection benefits

Connection details

Littledata's Google Analytics connection works automatically for detailed ecommerce tracking and marketing attribution in GA4. This chart outlines what you can track with Littledata versus Shopify's Google & Youtube Channel, which is their default GA4 integration.

EssentialsGoogle ChannelLittledata
Basic ecommerce events
Exact revenue in GA
Accurate sales attribution to source of visit✔      
All checkout funnel steps tracked
Subscription & upsell tracking
Expert GA4 support
Ecommerce BehaviorGoogle ChannelLittledata
Product list view
Product list views tracked as you scroll
Clicking on a product in the list✔      
Product detail view
Product detail view when a new variant is selected
Product image clicks
Add to cart
Remove from cart
Social shares of products
Begin checkout
Add shipping info
Add payment info
Orders / Purchases
Orders sent server-side for 100% accuracy
Post-purchase upsells
User propertiesGoogle ChannelLittledata
Store name (for multi-store)
Shopify Customer ID
Last transaction date
Purchase count
Lifetime Revenue
Recurring orders (from subscription apps like Recharge)Google ChannelLittledata
User attribution
Linking subscription revenue to marketing campaigns
Subscription type differentiation✔      
Works with third-party checkouts
Can calculate Customer Lifetime Value
Can calculate Subscriber Churn Rate
Can calculate Subscriber Purchase Count

Learn more

Read more about how to make the most out of Littledata's robust, no-code tracking solution.