Shopify is one of the best ecommerce platforms, but Shopify's native analytics have several known issues, and the platform's standard integration with Google Analytics is unreliable - and doesn't support Google Analytics 4 (GA4). Littledata supports both Universal Analytics and Google Analytics 4 (GA4) -- you can send to either or both data destinations.
Littledata's Shopify connection uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.
This help article includes an overview of app benefits and a table outlining the differences in tracking.
What you can track with the Littledata Shopify app for Google Analytics. This chart outlines what you can track with Littledata versus Shopify's default GA integration.
|Essentials||Shopify (UA only)||Littledata|
|Exact order volumes and revenue in GA||✔|
|Accurate sales attribution to source of visit||✔|
|Support for multi-currency and country stores||(✔)||✔|
|Send data to UA and GA4||✔|
|Ecommerce Behavior||Shopify (UA only)||Littledata|
|Viewing products in a list||✔||✔|
|Product list view tracking as you scroll||✔|
|Clicking on a product in the list||✔|
|Product detail view||✔||✔|
|Product detail sent when a new variant is selected||✔|
|Product image clicks||✔|
|Add to cart||✔||✔|
|Remove from cart||✔||✔|
|Product social shares||✔|
|Orders sent server-side for 100% accuracy||✔|
|3rd party checkout attribution||✔|
|Shopify Customer ID||✔|
|Last transaction date||✔|
|Recharge or Bold Subscriptions||Shopify||Littledata|
|Linking sales to marketing campaigns||✔|
|Subscription type differentiation||✔|
|Automatic domain linking||✔|
|Possibility to calculate Customer Lifetime Value||✔|
|Possibility to calculate Subscriber Churn Rate||✔|
|Possibility to calculate Subscriber Purchase Count||✔|
|Segment sales by payment gateway||✔|
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