Shopify to Segment installation guide

Updated on 2024-02-23

Littledata provides a Segment connection for Shopify and Shopify Plus. The app automatically fixes ecommerce tracking and lets you use Shopify as a Segment source. It automatically tracks key events and page views, and then sends that data to Segment.

Quick install guide

Step 1. Install the Segment Shopify app

Install Littledata's Shopify app for Segment.

Segment app

Step 2. Choose the Segment plan

Littledata connection for Segment

Step 3. Create a Segment Source

Log into your Segment workspace, and add the Shopify (by Littledata) source.

Create a Shopify source for Segment

Step 4. Add Segment Write key

You will need to add your Segment workshop write key. Follow this guide to find your write key, then enter it and hit NEXT.

[Segment Write key]Add a Segment write key

Step 5: Automatic install

Select the Automatic route to add the tracking code automatically to your store.

Choose Manual or Automatic Shopify install

Step 6. Littledata adds the tracking script and webhooks

During this step, Littledata adds a set of webhooks to your Shopify store that ensure our servers pick up the checkout steps and order events.

Installation complete

Installation is complete! You will now start receiving data from Shopify to Segment, including sales data and checkout steps:

Segment connection completed

You will now be able to send data from Shopify to hundreds of Segment destinations. You can send data from Segment to Google Analytics by following the steps described here.*

Please see our Segment FAQ for answers to common questions. You can email the Littledata team at if anything is unclear.

Installing on a Headless store

For headless stores with a custom front end you will need to add client-side tracking to your headless store.

For a comprehensive guide on our headless implementation please visit our Headless Shopify Demo page.

headless demo